Home > Method, Observations, Software > Stop looking at the blog and start looking at the blogger – Part IV – Monitoring

Stop looking at the blog and start looking at the blogger – Part IV – Monitoring

I was planning on writing about inspiring bloggers but I changed my mind.

I became aware of fact that more people realize that a blogger spend time not just working on his blog but interacting with his audience using social network services to increase reach and maybe influence. I see more and more services that support scoring this activity. So, maybe we did stop looking at the blog and started following the blogger.  Yet, I believe that we are still missing something.

There are lots of tools and services out there and Chris Brogan was generous to share the most significant ones with us in his recent “A Sample Social Media Toolkit” article.

So each service has different objective(s): feed management (to feed and to be fed), search, social: conversation, networks, and bookmarking.

Most services support scoring, ranking, list of top X blogs or posts.

For instance:

  • Technorati
    • Scoring Method: scoring blogs by (taken from Technorati’s online guide)
      • Rank is calculated based on how far you are from the top. The blog with the highest Technorati Authority is the #1 ranked blog. The smaller your Technorati Rank, the closer you are to the top.
      • Authority: is the number of blogs linking to a website in the last six months.   The higher the number, the more Technorati Authority the blog has.
      • fans: people can also become a fan of your blog
    • Use:
      • Help finding great and rising blogs – top 100
      • Help monitor you favorite blogs – showing recent posts
      • help seeing information about other bloggers that refers to your blog – make connection (claim) between the blog and blogger profile
      • See post mentioning a profile per day
      • Promote your blog
      • Show support for other bloggers’ posts
  • StumbleUpon
    • Scoring Method
      • social bookmaking and ranking (thumbs up or down)
    • Use:
      • You can find popular content that matches your interest
      • You can review posts and read other reviews, find people that live near you
      • Promote your blog post
      • Show support for other bloggers’ posts
      • Make new friends
  • Digg
    • Method:
      • Posts popularity – diggs
      • Number of comments (from within the site)
    • Use
      • You can find popular content
      • Promote your blog post
      • Show support for other bloggers’ posts
      • Make new friends
      • Finding good content
  • AideRSS
    • Method
      • Assign PostRank to posts based on “conversations” (comments, digg, Bloglines, Google, Delicious)
    • Use:
      • Finding great posts given a blog or a feed URL
      • Can be use for “show off” your reach
  • Social Media Index – thank you Laura for pointing me to this article
    • Method:
      • The best work I’ve seen so far looking at wide variety of social services. Define different scores and compile a single number (using flexible weighted average)
    • Use:
      • An attempt to measure influence

Maybe this is the subject with a lot of interest or is it just because I started looking I keep seeing more and more content about  blog measurements of success.



So, what I’m missing?

  1. What a great blogger is doing? Monitoring
  2. What is the underline archetype(s) for a great blogger? Matching, Categorizing

Blogger Activity Monitoring

  • Method:
    • Not looking for a scores or traffic measures but using them
    • Using both blogs and profiles from any given social network as the driving source for potential bloggers. First asking “who?” then asking “do you have a blog?” and then, “what are you doing (or not) and where”?
    • Looking at the blogger online activity and online records of offline activity
    • Monitoring individual blogger and across the entire community
    • Looking for changes in the blogger behavior patterns
    • Monitoring tag usage – comparison, category shifts, expansions
    • Monitoring referrals – what a great blogger recommend (and where? twitter, delicious etc…)  – this could be use as new leads
  • Use:
    • Finding leads for upcoming great blogger’s and their content
    • Finding the blogger “weapon of choice” (i.e. Twitter, social bookmarking, social networking, seesmic, tagging)
    • See where the action is (which network is hot not just by the number of its members)
    • Finding inactive blogger/network or a sudden drop in activity
    • Retention – for a network to keep influential individuals (they come and go with friends)
    • Advertising – betting on the right horse (providing alerts)
    • Building a new network – luring influential bloggers
    • Offline: looking for the right leaders for the right event (one who can bring and communicate with the right audience)
    • Meltdown: finding loss of power and influence
    • What is going on in my network (outside the current service)?
    • Blog marketing – finding the person to get on his radar by knowing his hangout places and distribution channels/methods.
    • Great bloggers can help find more great bloggers – who are they following? who are they adding as new friends?

This information is not a static rank or index. It is a dynamic picture of a blogger and bloggers community. The result of the monitoring could be use for taking real actions beyond just reading the blog content.

Blogger and archetypes:

I’m not so keen about the way blogs are categorize. Yes, it is great to find blogs about technology and software but it is not clear if the blogger is a leader, has imagination or he is an inspiring writer.

I think that matching a blogger with archetype can help finding a great blogger. Not sure yet how this could be done: if detected automatically or in an interactive way.

Archetype is in the basis of any great literature and story telling. Carl Jung had a big contribution to psychology using the concept of psychological archetypes. Some known archetype are: The wise old man, the eternal boy and the artist-scientist. Do you recognize yourself Mr. Blogger?

I worked for a tiny start-up company that the CEO use to ask candidate in an interviews what movie character are you?


Goofy wasn’t a good answer:)

When you blog what is your voice? Are you Yoda, Seinfeld or Miss Piggy?

I’m not sure if this is the end of the series but I hope that I’m clear about the fact that I’m not looking for a score, rank or index – I’m looking to find and understand great blogger’s actions.

  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: