Home > Method, Observations, Software > Blogsphere market map – Technorati for business?

Blogsphere market map – Technorati for business?

I think that Technorati is a great service for bloggers and blog readers but not for businesses.

Technorati let you know who is the perceived authority. In most cases it is the real authority. So once you stumble upon a great blog and you would like to see if this is your findings or not, all that you need to do is to search for it in Technorati and then to check what this blog rank and authority are. The lower the rank and the higher the authority numbers is means that other people thinks that this blog is a valuable resource.

Lately I was trying to collect different kind of information to continue working on my “Stop looking at the blog and start looking at the blogger” series and I found that it is not easy to find what that I’m looking for.

What that I was looking for is the top X blogs (bloggers) in a given category and sub categories such as: technology (software, hardware, search engines, data mining etc..), sports, politics, business (endless sub categories in here) and more.


I personally need it for tracking progress of bloggers making the list of top authorities in their field.

But more important I think that marketer will need this information too.

If a marketer want to build relationship with the right blogger(s) that can help to convey their message to the relevant audience and influence a desired market segment, where will he start from? I’m not a marketer but it make sense to me that this effort should be concentrated in the right place.

Another case is for an entrepreneur trying to get on the radar of the right VCs. There could be more business cases in here that I don’t see yet.

The bottom line is getting the right entry point(s).


“Give me a lever long enough and a place to stand and I could lift the world.” Archimedes

Let me show you what that I mean. If you invest in the stock market you can get a ton of information. 

I was looking for something like this:

map of the market

Map of the market

You can clearly see the market share of each company within an industry and sector. You can find the leaders in each segment and follow their expansion/contraction. You can see new companies that enter the market and their growth. I don’s have the same view in the blogsphare.

Current blog search engine provides ranking and popularity across all categories, most will find tagged information and what is really hot at this moment. This is important for the “right now”, if you just open your computer but it is not helping professionals trying to build a processes to leverage Web 2.0 online marketing capabilities for building their campaigns.

Beside doing a lot of leg work (that I might end up doing for lack of better alternative), do you see a better way to automate this process?

I can see “Technorati for business” application with some tweaks.

  1. February 5, 2008 at 5:56 pm


    If you can get the data (which is the hard part), you can create heat maps using our Heat Map Explorer tool which can read in any Excel file and create a Map of the Market like map of the data. I’d be really interested in seeing the results if you do do this, as I think you what you are describing would provide some non-obvious insights into the blogosphere.

    You can download Heat Map Explorer at http://www.labescape.com/downloads/ . If it works for you and you’d be willing to publish your results, I can get you an extended evaluation or free license, or host a web version on our servers for you.

    Either way, best of luck.

    — Trevor

  2. Keren Dagan
    February 6, 2008 at 4:49 am

    Mr. Lohrbeer,
    Thank you for your generous offer. I’m working to collect the data. It is not easy and it will take me some time.
    When I’ll be ready I would love to try the Heat Map Explorer. I watched the presentation on LabScape web site today.
    Your comment is a good encouragement for me taking on this project.
    I will be happy to share the result with you,

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