backtype provides new ways for serving the blogsphere
Google Alerts sent me an email today with information about another reference to my blog name, Webnomena. This time it came from a service called Backtype. I had to follow the link! Every now and then I come across a new tool that fills my mind with numerous options and ideas. Twitter and Twitter search were two of those, MeeID is another, and now backtype is causing the same effect. Smart,flexible, simple, and useful.
In short, this is a service that crawl and collect comments from blogs and then organize them for you, using the comment’s URL. If the URL is your blog then all your comments from around the web are now in one place. More than that, you can see other bloggers and their comments too. The key feature is that you can follow other people’s comments (Twitter style). Brian Solis from PR 2.0 wrote a great post about the true value of backtype in”BackType Unearths Blog Comments to Identify Relevant Conversations”.
Yet, in this post I want to focus on how backtype suppots the blogsphere.
The tasks that backtype can help us with:
- Finding what the professional bloggers are reading and caring about – for instance here is where Om Malik hangs out.
- Improving comments’ quality – maybe we will see less instances of “great post, now please come and visit my blog”
- Finding implicit connections to complete one’s social graph picture. A comment is one way connection between the reader and the blogger. If the blogger responded or the blogger left comment on the reader’s blog then the connection is now bi-directional. They may not be linked as friends, fans or follower though. Social graph search engines like Delver and Nsyght can use this information for adding more connections (from like minded people) and enriching their search content pool.
- Complementing the Web-Conversing-Now dashboard – joining Twitter Search Trending Topics telling us what is hot now.
- Finding smart people – I notice some cases were a comment was better than the target post.
- PR – Using micro site like backtype for building great web presence to help your business – Danny Brown provide insights on this new trend in his recent Are Micro Sites the Next Wave of Business Promotion? blog post.
- Listening – having more ears on the web in addtion to Google Alerts, Twitter Search RSS feeds and more.
Brian Solis wrote:
“The process of listening isn’t only relegated to the research and analysis of individual reputations. Listening is also instrumental in the creation of new communications and service initiatives as well unearthing the specific conversations that matter to your brand – for gathering data and also discovering opportunities to respond“
I wonder if backtype have a plan to open their API for building new services around it!?
How do you plan to use this service for serving your objectives?