Do you think that you can live without Google?
A quick summary:
- Search is a very large task
- Search is costly
- Search has become essential to the modern economy
- Google is effective but it is a monopoly
It is similar to infrastructure on a large scale like roads, train tracks, ports, and utilities – all things that are essential to the smooth running of our economy.
Today it is so mission critical that we need to watch it closely or maybe even break it up.