Home > Method, Observations, social > Four ways to deliver value in your short tweets

Four ways to deliver value in your short tweets

charged Here are four simple ways to create tweets charged with valuable information.

Valuable tweets

  1. Share news
    1. New tool, addon, web-site – like the mini launch of a new online real-time community, cliqset, or the re-launch of Pijoo as a purely content-driven service.
    2. New book, movie, album– the new Dan Brown The Lost Symbol (the bestselling author of The Da Vinci Code).
    3. Stats – up, down, on top – for blogs, for book, movie, album. Maybe how much a movie made in its first week.
    4. New Trending Topics – this is another way to break the news. Just look at TwitScoop tag cloud or Twitter Search Trending topics.
    5. Winning a prize – like announcing Hilary Mantel as the Man Booker Fiction 2009 winner
  2. Connect the dots
    1. For new book, movie, album – add link to previous work done by the same creator. Example: similar to the way I just did with the Dan Brown’s example above. I made the connection to his previous work (it is not that obvious in many other cases).
    2. For a person add link to multiple places where she has presence on the web. If we take the Hilary Mantel as an example point to her Facebook page
    3. For a book, movie, album add link to coming event – something that take a little longer than Book Signing, The Dan Brown Way
    4. For news – add other items that can help understanding the context better. This is especially useful for sport event. Having the context make it a lot more interesting.
  3. Connect people/Introduce
    1. For new band, author, producer, or actor, provide their twitter username (include the @). Example: The book the Lost Symbol has a twitter account @lostsymbolbook (administered by his US publisher, Doubleday)
    2. Point to hot discussion. Example: If you like book talks check #litchat
    3. Active #hashtag – not just the most active (and some times abused) from the Trending Topics. Find others from one of your twitter timelines or twubs.
    4. Engaging blog – blogs with lots of comments activity – use BackType. Example: I found this blog post Kiss “Sonic Boom” Review with 45 comments (the last one I saw was from October 6, 2009 at 10:25 pm). I searched BackType for CD review.
    5. Popular item: bestseller, popular on Glue, Amzon, B&N. Example: This is fairly trivial. Here is Amazon Bestsellers in Book page (hint: check how many days the book is in the top 100 – look for the more recent additions).
  4. Compress (encode/decode) greater knowledge into short messages
    1. The best example that I could find is @cookbook – tweeting tiny recipes condensed by @Maureen. The owner of this twitter account built a @cookbook glossary that helps to convert the encoded recipes to real one.
    2. The second best example is StockTwits – here too, people found a way to communicate more than what the 140 characters allows.

Why?

  • Because delivering value can really help you to get more followers on twitter
  • Because if you use Affiliate Marketing links you can truly assist in the buying decision.
  • Because it is a little more interesting than seeing the same 5 or 10 top bloggers being retweeted over and over again.

The secret for building valuable tweets

Closely examining my examples above, there are three key value drivers:

  1. Search – finding the data. Access to great and trusted content sources is value.
  2. Tying a couple or more data points together into a single piece of information (tweet).  Association is value.
  3. Timing. Relevancy is value.

Additional ideas for building valuable tweets: attention, and help.

What other ways do you see for charging tweets with value?

If you liked this post please consider buying my eBook on Scribd: Timing the tweet

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