Home > Hardware, Monitoring, Observations, Product > Nook vs. Kindle via Twitter Sentiment

Nook vs. Kindle via Twitter Sentiment

TwitterSentiment – this sentiment analysis tool provides interesting information using Twitter status updates. Since it seems like this holiday season’s most desired gadget was one eReader or another I decided to ask TS about the overall  sentiments for B&N Nook and Amazon Kindle. I can  see the potential usefulness for this type of application.

B&N Nook  – is there a problem? To be fair, it is a small set of data, now.


Kindle – 53% Positive, 47% Negative (here we have a larger set of data)

Twitter Sentiment - Amazon Kindle

Also it will be interesting to monitor Apple Tablet (all green) and its rumored name iSlate (in the red). There is really not enough data at the moment though.


Twitter Sentiment and a like has the potential for helping companies to test the water before coming up with new product name, during product launch, and after product adoption. TS also provide a graph view of the data so you can examine it over different time frames. TweetFeel a similar application type shows this data in real-time with aggregation.

Any more ideas for how to use it?

Btw, I still love my Kindle.

  1. January 20, 2010 at 1:49 am

    Fun analysis on a hot topic. I personally don’t think the Nook has a chance.

    I discovered Twitter Sentiment earlier today and I’m pretty impressed with the results. Interesting to compare competitors like McDonalds and Burger King for example.

    Another cool tool is TweetPsych – an analysis of your tweets grouped into psychological categories.

  2. Robin
    April 23, 2011 at 8:25 pm

    After reading the review here and checking out the poll at http://nookvskindle.info, it seems like everyone is gravitating towards the Nook Color. From comments I have read on several blogs, several ereader owners say they would have purchased the Nook color if available when they purchased their unit, while others said they preferred the Nook Color, but could or wouldn’t pay the additional $100.

    I for one, am not convinced whether the color is worth the additional $100.

    Just my $0.02 worth.

  3. April 24, 2011 at 7:14 am

    @Robin – I’ve heard very positive reviews about the nook color, from friends and others. Great screen technology and android rocks.

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